At our second lecture we started looking and analyzing those 6 websites.
We also had to run a quick research for those Job titles and find a short description for each of them. And here is what we came up with:
JOB TITLE: JOB DESCRIPTION:
Principal/Owner founder/ | overall main in charge
Creative Director | guides the creating team
Art Director | guides how the finish product will look like
Senior Designer | The basic designer
Junior Designer | be given a lot of smaller jobs
Middleweight Designer | responsible for generating creative concepts and artwork for print
Art worker | someone who has a specific skill-set
Production Worker | physically creating the product
Project Coordinator | the person who sees if everything is all right
After that, Kate ask us to write a brief within 10 minutes which will ask from a company to design a logo for us (Graphics Box). This brief actually helped us to create our logo easier.
Here is what we wrote in our Brief:
GraphicBox is a multimedia company, working within the fields of Graphic, Web and Video/Motion Graphics Design. The broad interests and expertise of the GraphicBox team, gives us a wide variety of creativity to draw inspiration from and develop into new and exciting ideas and forms for our clients.
Our focus is on you, the client. We aim to not only create something that for-fills your needs and expectations, but also pushes the boundaries of design with our skills in each criteria.
What do we do?
Graphic Design – Branding, Promotional work,
Web Design – Hand coding in HTML5, Semantic web design
Video and Motion Graphics – Promotional Videos, Animation
We would like you to design our brand and logo, based on then information we have provided. It needs to be simple, compact, and enabled for usage across a wide range of media.
Here’s some keywords to bare in mind:
Monochrome, with an injection of colour
We like squares!
We want to aim our services at people who share our enthusiasm for the creative industry. Our target audience and forecasted clientele are aged between 20-35, and we would like our agency branding to reflect this.